Big Brothers Big Sisters St. Thomas-Elgin has a new look. The agency along with the 102 others in Canada has taken on a new look with the hope of connecting with more millennials.
The brand is modern, has a new logo, colours and is aimed at being more inclusive so that they can all be #BiggerTogether.
Executive Director Barb Matthews says that they hope that the branding will lead to the younger generation getting involved with their agency.
Matthews says that recruiting new big brothers big sisters is important as they have 30 kids in Elgin County waiting to be paired up and another 50 on the waitlist in their school mentoring programs.
