Residents of St. Thomas will get to experience the magic of the holiday’s like they’ve never seen before, in augmented reality (AR).
Thanks to a partnership with the St. Thomas Downtown Development Board and TechAlliance of Southwestern Ontario, the project dubbed “The Most Local Time of the Year”, in collaboration with London’s EXAR Studios will help bring the joy and magic of the season to the city when we could all use it most.
When users download the Engage app, they’ll unlock a festive AR experience that can be seen throughout a stretch of downtown.
DDB Chair Earl Taylor explains where in St. Thomas you can participate.
Taylor says throughout that route, you’ll experience everything from dancing Santa’s to snow flakes falling from the sky.
He says that the hope is that the app will drive people to the downtown.
Taylor adds that of course the goal is to push the shop local initiative.
Taylor admits that the concept may be hard to understand or explain, which is why he’s encouraging everyone to have a look and try it out for themselves.
The project officially launched Thursday. (December 10).
https://apps.apple.com/ca/app/engage-art/id1529034994 IOS Engage App Link
https://play.google.com/store/apps/details?id=com.EXAR.EngageLondon_ART Google Engage App Link
