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Doctors are sounding the alarm over the impact of sports betting ads on youth, warning they may fuel a future wave of gambling problems.
An editorial in the Canadian Medical Association Journal says constant ads during games and on social media normalize gambling for children and teens, despite legal age restrictions.
It notes sports betting is being equated with enjoying the game, while adolescent brains are especially vulnerable to risk-taking behaviours.
A Senate bill to regulate gambling ads is now being considered, which doctors say would be an important first step.
