TechAlliance of Southwestern Ontario is launching the 5-10-15 Main Street Innovation Challenge, a Digital Main Street Community Collaboration Project, meant to support the transformation of main streets and serve the small business community struggling as a result of COVID-19.
TechAlliance is seeking innovative and technology-enabled solutions from Elgin, Huron, Lambton, Middlesex and Oxford counties, where four recipients will each receive $15,000 in funding as well as a personalized suite of business advisory services through TechAlliance growth coaches to bring the idea to life.
Mayor Joe Preston says “Finding creative technology-enabled solutions that transform main street is vastly important to our businesses. Through this Community Collaboration Project, innovation will lead the way to recovery.”
Applications will be open for five days, starting February 5, 2021 followed by a rapid evaluation period of just five days by an adjudication panel comprised of economic development partners from Elgin, Huron, Lambton, Middlesex and Oxford counties.
Successful recipients will be announced on February 16, 2021.
Interested parties are encouraged to apply by clicking here.

